Samkelo Booi has a busy mind. He’s always been like that. Since childhood, he has loved solving technical problems and this has led to him launching Abelusi, a community-based, data-driven livestock management tool. The app is tailored to mitigate smallholder farmer challenges and is a platform that seeks to build consumer trust.
Abelusi aims to become the leading smallholder and established farmers’ technology solution provider in South Africa and Africa at large. Booi’s identity is deeply edged into his company which he co-owns with his partner, Lunathi Hlakanyane.
“Growing up, I used to be the go-to person for my parents because they did not use computers that much. But because I liked playing with them, I sort of wanted to make a career out of it,” he tells Food For Mzansi.