Future farms: How European agritechs can capture the North American market

With skyrocketing energy prices, labour shortages, climate change and a rapidly rising global population, farming is a sector under pressure. Agritech has a significant role to play in addressing these challenges; however startups in Europe can be limited by space, capital and access to talent. 

Established markets in North America could be the answer to cultivating change — with more funding options, larger markets and more physical space for R&D and manufacturing — but how can European startups capitalise on these opportunities? 

To answer that, we took a look at the Western Canadian province of Alberta. It spans 660k square kilometres, including 20.3m hectares (50.3m acres) of farmland, which grows row crops like cereals, canola and pulses. It’s also famous for its “Alberta beef” — 60% of the Canadian cattle herd is based in Alberta.

https://sifted.eu/articles/future-farms-north-america-brnd
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